Friday, July 25, 2014



Keynote Speaker - Mark McCrindle   A Demographic Snapshot of Australia now and towards 2020: Implications for Drowning Prevention
To engage with people and connect best with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines which can be used to better shape drowning prevention strategies and communication. In this session, Mark will use the latest demographic data to give a snapshot of the changes, the trends, and the challenges facing drowning prevention across the three Australian Water Safety Strategy priority areas.

Mark McCrindleMark McCrindle, BSc (Psychology), MA, is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Mark’s highly valued research and reports,presented through infographics, data visualisations, videos, media input, resources, and blogs, have developed his regard as an expert demographer, futurist and social commentator.





Please note,the summit organisers reserve the right to change the date and time of presentations as required. Presentations may change due to circumstances beyond the control of the organisers, which may necessitate substitutions or alterations to the summit program.

Copyright 2014 by Australian Water Safety Council