The lack of retention of young members at Victorian lifesaving clubs contributes to the loss of crucial perspectives of a younger generation; and inhibits the possibility of lifetime memberships as a result of continuation. Some reasons include departure upon completion of Nippers, and programs led at state-level being outdated in how they relate to the target demographic.
This action aims to use the voices of the LSV Junior (LSVJ) advisory committee (14 to 18-year-olds) to better understand both the reasons for departure at these ages, and how we can incentivise retention through a new product offering. The LSVJ committee communicate directly with LSV’s membership and leadership development team to ensure a two-way dialogue. We would also like to introduce roles within clubs designed to mentor and champion youth to increase participation at a club-level.